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How to | 'Did Not Attend' Automation

Tracking who did not attend your event is just as important as tracking who did.


With a simple HubSpot workflow, you can automatically update registrant records after an event ends—ensuring:

  • Your dynamic lists stay accurate

  • Follow-up communications target the right people

  • Event performance reporting is complete

This guide walks you through creating an automation that marks registrants as Did Not Attend if they registered but were never checked in.

🎥 Video Walkthrough:

Automating Event Registrant Status Updates 🎉 - Watch Video


Step 1: Create a New Workflow

  1. Go to Automation → Workflows in HubSpot.

  2. Click Create workflow from scratch.

  3. Set the workflow type to Hapily Registrant.

📸 Screenshot placeholder: Create workflow for Hapily Registrant object


Step 2: Set Enrollment Triggers

Your workflow needs to find registrants who:

  1. Registered for an event

  2. Were not checked in

  3. The event has already ended

To set this up:

1. Add the Event End Date filter

  • Choose: Hapily Registrant → Event End Date

  • Condition: is more than 1 day ago

    You may adjust this timeframe based on your event cadence.

2. Add the Registrant Status filter

  • Choose: Hapily Registrant → Registrant Status

  • Condition: is “Registered”

This ensures the workflow only enrolls attendees who signed up but were never marked as Attended.

Screenshot on 2025-11-17 at 10-55-14.png


Step 3: Update Registrant Status to “Did Not Attend”

  1. Click + Add Action.

  2. Select Edit Record.

  3. Choose the Registrant Status property.

  4. Set the value to Did Not Attend.

This updates the registrant record so it can be used in reporting, lists, and follow-up.

Screenshot on 2025-11-17 at 10-55-29.png


Step 4: Name and Publish the Workflow

Give your workflow a clear name, such as:

Auto-Mark Did Not Attend

Then click Publish.

Your automation will now run continuously—keeping your attendance data clean and accurate.


Summary

With the “Did Not Attend” automation, you can:

✅ Automatically identify registrants who didn’t check in
✅ Update data for more accurate event analytics
✅ Use “Did Not Attend” in lists and post-event follow-ups
✅ Reduce manual cleanup and improve reporting consistency