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Understanding Product Variants

Product Variants let you manage pricing for a whole family of related products by using a single “base product” from HubSpot and then applying multiple attribute combinations (for example: Brand, Model, Color, Condition). Instead of creating a separate SKU for each combination, you manage one dynamic pattern and set prices across all of those combinations.

Why you’ll want to use them

  • Simplify your catalog — Avoid creating dozens, hundreds, or thousands of separate near-identical SKUs just because one property changes (e.g., color or finish).
  • Reduce quoting complexity — Sales reps don’t need to sift through long product lists or guess the right SKU version. They simply pick the attributes and the correct price populates.
  • Move away from spreadsheet chaos — Instead of manually maintaining large Excel pricing workbooks, you upload a structured pricing sheet that our system reads and uses directly. This reduces version conflicts, errors, and operational risk.
  • Scale easily — As your product catalog grows and your pricing rules become more complex, Product Variants give you a clean, repeatable format for pricing combinations rather than ad-hoc SKU creation.

product-variants-quote-builder

Real-world example

Imagine a company that sells used mobile phones. They may price based on attributes like:

  • Brand (e.g., Apple, Google)
  • Model (e.g., iPhone 12, Pixel 6)
  • Color (e.g., Black, Silver)
  • Condition (e.g., Excellent, Good, Fair)

Rather than creating a separate product entry for “Apple-iPhone 12-Black-Excellent”, “Apple-iPhone 12-Silver-Good”, etc., you define one base product (for example: “MobilePhone”) and set the attribute-properties accordingly. The system then uses those attributes to compute the correct price for each combination.

When to use Product Variants

Use Product Variants when:

  • You have a base product (e.g., a car, a phone, a device) and that product’s price depends on several selectable attributes (make/model/trim/color, size/color/finish, etc.).
  • You want to avoid SKU explosion — many minor variants of essentially the same product.
  • You want to move away from manual spreadsheet-based pricing for each combination.

You might not want to use Product Variants when:

  • Each version of the product is truly unique and requires totally different purchase or production logic (i.e., it’s not just attributes changing).
  • You have very few attribute variations (for example just one attribute or only two options) and managing them manually is sufficient.

How it works (conceptually)

  1. Pick the product you want to turn into a Variant-managed item.
  2. Choose up to 8 enumerable product attributes (for example: Make, Model, Trim, Color).
  3. Optionally customize the dynamic SKU pattern (for instance: CAR----).
  4. Download the sample pricing sheet (CSV) with columns for each attribute, plus currency and price.
  5. Fill in your prices for all combinations in the sheet.
  6. Upload the updated sheet — the system ingests it and replaces the variant pricing table for that product.
  7. When sales reps create a quote, they select attribute values; the system uses the matching row in the variant pricing table to determine the correct price.
  8. If any required attribute is missing or no matching combination exists, a pricing exception is thrown and the line item requires manual adjustment.

Plan availability

Product Variants are part of the Advanced Pricing family of features in the quote•hapily Enterprise plan.

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